CV

Broderick L. Turner, Jr.

jointhetrap.com

[email protected]

CURRENT ACADEMIC POSITIONS

Assistant Professor of Marketing, Pamplin College of Business, Virginia Tech, 2020 – Present 

Co-Founder, Technology, Race and Prejudice (T.R.A.P.) Lab, 2020 – Present

The TRAP lab is a weekly lab group that meets to discuss and critique research that touches the intersection of technology, race and prejudice. This lab group averages an attendance of 20 research active faculty and graduate students. In addition to the weekly lab meeting, the lab also hosts an annual Unconfernce- an in-person event focused on early research projects. Collaborations from the lab have led to more than ten working papers and one publication (so far).

FORMER ACADEMIC POSITIONS

Business in Global Society Fellow, Harvard Business School, 2022 – 2024

The BiGS Visiting Fellows are scholarly researchers who relocate to HBS’s campus for one academic year to work on specific projects related to issues of business and society. They provide intellectual leadership and research support that accelerates the process of knowledge creation at HBS.

EDUCATION

Kellogg School of Management, Northwestern University, 2016 – 2020 

M.S. in Marketing (December, 2018).

Ph.D. in Marketing (September, 2020).

Florida International University, 2014-2016

Ph.D. Coursework in Marketing.

Goizueta Business School, Emory University, 2000 – 2004

B.B.A in Finance (May, 2004), Class Speaker.  

PEER REVIEWED RESEARCH 

  1. Turner, B. L., Caruso, E. M., Dilich, M. A., & Roese, N. J. (2019). Body camera footage leads to lower judgments of intent than dash camera footage. Proceedings of the National Academy of Sciences, 116(4), 1201-1206.

    Accepted as lighting talk at Behavioral Policy and Science Association Annual Conference (2018)

    3-minute thesis award winner – Marketing Doctoral Student Association (2017)

    Accepted as a competitive paper at Society of Experimental Social Psychology (2017)

    Downloaded 27,000 times

    In the top 5% of all research outputs scored by Altmetric

    2. Kidwell, B., Hasford, J., Turner, B. L., Hardesty, D. & Zablah, A. (2021). Emotional Calibration and Salesperson Performance, Journal of Marketing, 85(6), 141-161.

    Accepted as competitive paper at Society of Marketing Advance Conference (2015)

    Accepted as competitive paper at Theory + Practice Conference (2015)

    3. * †Ukanwa, K., †Jones, A., & †Turner, B. L. (2022), School choice increases racial segregation even when parents do not care about race. Proceedings of the National Academy of Sciences, 119(35), e2117979119.

    Presented to school leaders in Madison, WI and Washington DC (2024)

    Feature Article in San Francisco Chronicle (2022)

    Downloaded 8,800 times

    In the top 5% of all research outputs scored by Altmetric

    4. *†Yi, Angela† and †Broderick Turner, “Representations and Consequences of Race in AI

    Systems”, (2024) accepted at Current Opinion in Psychology.

    WORKING PAPERS

    *Indicates T.R.A.P. Lab Affiliated Research;  †Indicates Equal Authorship

    5. *†Davis, N., †Uduehi, E., & †Martin, A., †Turner, B. L., Consumer Response to Marketing Anti-Bias Training. 

    Under 2nd round review at Journal of Marketing. 

    Accepted as a competitive paper at the Association for Consumer Research Conference (2023) 

    6. De La Rosa, W., …Turner, B. L., et al. Megastudy Interventions to increase uptake of EITC.

    Under 2nd round review at Marketing Science.

    Accepted as a part of a special session at the Behavioral Decision Research Conference (2024) 

    Accepted as a competitive paper at the Association for Consumer Research Conference (2023) 

    Accepted as a competitive paper at the Society for Consumer Psychology Conference (2023)

    7. *†Christensen, K., †Turner, B. L., & †Bagchi, R., The Political Ideology Gap in Perceptions of Racial Representation on Television. 

    Accepted as competitive paper at the Association of Consumer Research (2024)

    8. * Turner, B. L., Wang, X., Lu, Y., & Huessein, E., Algorithmic Emotional Expression Selection 

    Reject and Resubmit at Marketing Science.

    Presented at Data, Design, and Decision Special Session on Race in AI (2023)

    9. *†Turner, B. L., & †Uduehi, E., Racial Privilege and Racial Justice Branding. 

    Reject and Resubmit at Journal of Marketing.

    10. * †Jones, A., †Turner, B. L. & †Ukanwa, K., Marketing Toward the Desegregation of Schools. 

      Preparing for Submission to at Journal of Marketing.

      Accepted at Conference on Discrimination in the 21st Century: Fostering Conversations Across Field (2024)

      11. *Turner, B. L., Caruso, E. M., & Roese, N. J. The Hierarchical Impact of Visual Perspective on Intentionality Judgments. (Preparing for Submission to PLOS)

      12. *†Turner, B. L., †Christensen, K., & Dobson, K., Police Training Reduces Officer Connection to Humanity. 

        Research Proposal Accepted at Journal of Applied Psychology.

        13. De La Rosa, W., Turner, B. L., Aaker, J., and Mishra, P., “Intraweek Payday Timing and Consumer Spending” 

          Best Competitive Paper Award (Financial Decision-Making Track) at the Society for Consumer Psychology Conference (2022) 

          Accepted as a competitive paper at Kellogg’s Designing Studies for Research Progress and Application Conference (2020) 
          Recipient ofthe Wheeler Institute for Business and Development Research $15,000 Award (2019) 

          WORK IN PROGRESS

          *Outland, N., Harris, A., Schmutz, J., & Dobson, Turner, B. L., and others, Where should Artificial Intelligence (AI) integrate within the world of work? When workers and consumers trust AI to take over.

          * Turner, B. L. &  Soto, E., Transmen are Wonderful? Exploring the “Women are Wonderful” effect within gender transition. (data collection)

                      Accepted as a part of a special session at Association of Consumer Research (2019)

          *Mohanty, S., Paul, I., Turner, B. L., No New Friends: Explaining Marginalized Investors Preference for AI financial advisors. (data collection)

          *†Gokhman, I., E., & †Turner, B. L., Racial Advancement Aversion. (data collection)

          Accepted as a part of a special session at Association of Consumer Research (2024)

          HONORS AND AWARDS

          • HBS BiGS Research Grant, 2023, $15,000
          • Virginia Tech, Diversity Excellence Award, 2023, $1500
          • EEC Community Research Grant, 2022, $1000
          • Tackling Race and Prejudice Lab, Virginia Tech, 2021, $32,000
          • Haring Symposium Fellow, 2020
          • Wheeler Institute Research Grant, London Business School, 2019, $17,140
          • Dr. Eli Jones, Promising Young Researcher Award, PhD Project, 2019, $1,000
          • Wheeler Institute Paper Award, London Business School, 2019, $2,400
          • Northwestern Conference Travel Grant, 2019, $800
          • Northwestern Conference Travel Grant, 2018, $800
          • 3-Minute Thesis Competition Winner, Summer AMA-MDSA, 2017
          • Northwestern Graduate Fellowship, 2016-Present
          • American Marketing Association Foundation Diversity Scholarship, 2015, $2,000
          • Stith Transition Grant, PhD Project, 2015, $1000

          TEACHING

          Introductions to Sales 

          • Average 5.3/6 instructor rating
          • Teach an average of 40 students per section the basics of sales and salesforce management.

          Undergraduate Marketing Research Seminar 

          • Teach an average of 4 students per semester the basics of academic marketing research.

          Responsible AI in the Marketplace

          • Created a class to explore how AI can be used responsibly and ethically

          REVIEWING

          • Co-Editor – Current Opinion in Psychology, Special issue on Artificial Intelligence (2023-2024)
          • Ad hoc Reviewer – Journal of Marketing 
          • Ad hoc Reviewer – Journal of Public Policy and Marketing 
          • Ad hoc Reviewer – Journal of Law and Human Behavior 
          • Ad hoc Reviewer – Critical Criminology 
          • Ad hoc Reviewer – Organizational Science 
          • Ad hoc Reviewer – Journal of Consumer Psychology 
          • Ad hoc Reviewer – Journal of Consumer Research 
          • Ad hoc Reviewer – Journal of the Academy of Marketing Science 
          • Ad hoc Reviewer – Journal of the Association of Consumer Research 
          • Ad hoc Reviewer – Psychological Science 
          • Ad hoc Reviewer – Journal of Advertising 

          SERVICE

          • President’s Campus Working Group on Palestinian, Jewish and Muslim Experiences (2024)
          • Co-Lead, Virginia Tech Public Pool (2022-Presen)t
            • Developed a plan for the first subject pool for underrepresented minority participants in the US. The goal is to build a database of more than 5000 underrepresented minorities.
          • Dean Search Committee- Pamplin College of Business, Virginia Tech (2021-2023)
          • Dissertation Committee Member – Angela Yi, Marketing, Virginia Tech (2023-Present)
          • Dissertation Committee Member – Fraizer (monomyn), Translational Biology, Medicine, + Health, Virginia Tech (2023-Present)
          • Past President, President, Vice-President, Communications Chair, PhD Project- Marketing Doctoral Student Association, 2015-2020
            • Planned a yearly 3-day doctoral student colloquium in conjunction with KPMG.
            • The last colloquium (2019) was attended by more than 65 doctoral students. 35 tenure-track marketing faculty lead workshops and panels to help the students improve their research, writing, idea generation, academic presentation, and teaching.

          CONFERENCE PRESENTATIONS AND INVITED TALKS

          Conference Presentations

          • Racial Advancement Aversion, Association of Consumer Research, September 2024.
          • Marketing Desegregation, Conference on Discrimination in the 21st Century: Fostering Conversations Across Fields, University of Chicago, 2024.
          • Racial Justice Branding and Racial Privilege, Association of Consumer Research, October 2022.
          • Studying Race in the Marketplace; Making Race more than a Variable, Forum, Association of Consumer Research,October 2021.
          • Diversity, Equity, and Inclusion Panel, Association of Consumer Research, October 2020.
          • M-Turk is Dying. Don’t die with it. Knowledge Forum, Association of Consumer Research, October 2020.
          • Should Alexa be Alex? Gender Presentation of Brand Voices impacts judgments of warmth and competence. Competitive Paper Session, Association of Consumer Research, October 2020.
          • Reconsidering the formation and consequences of injustice in the marketplace, Session chair, Association of Consumer Research, October 2019.
          • The nature and structure of consumer injustice, Session chair, Marketing Science Institute Conference, June 2019.
          • Reframe healthy food as filling, Trans-Atlantic Doctoral Conference, May 2019.
          • Reframe healthy food as filling, Society of Consumer Psychology, Conference, February, 2019.
          • Body camera footage decreases perceived intentionality, Behavioral Policy and Science Association Annual Conference,  June 2018.
          • Empathy reduces donations to the needy, Society of Consumer Psychology Conference, February 2018. 
          • Reframe healthy food as filling, Behavioral Policy and Science Association Annual Conference, December 2017.
          • Body camera footage decreases perceived intentionality, Society of Experimental Social Psychology, October 2017.
          • Planned to miss: Two-method-missing-designs in consumer research, Competitive paper, Association of Consumer Research, October 2016. 
          • Emotional efficacy and sales performance, Society of Marketing Advance Conference, February 2015.
          • Emotional efficacy and sales Performance, Theory + Practice Conference, June 2015.

          Invited Talks

          • Can doctors get more patients buy learning how to be less racist and sexist?, VCU, 2024
          • Can doctors get more patients buy learning how to be less racist and sexist?, Boston University, 2023
          • Can doctors get more patients buy learning how to be less racist and sexist?, UVA, 2023
          • Algorithms and Other Drugs, University of Michigan, 2023
          • Algorithms and Other Drugs, The Ohio State University, 2023 
          • Algorithms and Other Drugs, Columbia University, 2023 
          • Algorithms and Other Drugs, U Mass – Amherst, 2023
          • Algorithms and Other Drugs, Harvard Business School (D^3), 2023
          • Algorithms and Other Drugs, Harvard Business School (NOM & BiGS), 2023
          • Algorithms and Other Drugs, AltCR, Emory University, 2022
          • Algorithmic Emotional Expression Selection, University of Texas, Rio Grande Valley, 2022.
          • Understanding Body Cam Benefits and Limitations, City of Madison, WI, 2022.
          • Understanding Body Cam Benefits and Limitations, AXON-Board Meeting, AZ, 2022.
          • Understanding Community and Race, Southern Arizona Law Enforcement Academy, 2021.
          • Racialized School Choice, Wharton, 2021
          • Video and judgments, Harvard (NERD LAB), 2021.
          • Racialized School Choice, ASU, 2021
          • Video and judgments, UCLA (Management), 2020.
          • Video and judgments, UT- Austin, 2020.
          • Consequences, Rules, Interventions: A Research Framework. UC- San Diego, 2020.
          • Consequences, Rules, Interventions: A Research Framework. Princeton University, 2019.
          • Consequences, Rules, Interventions: A Research Framework. Virginia Tech, 2019.
          • Consequences, Rules, Interventions: A Research Framework. University of Alabama, 2019.
          • Video and judgments, Emory University, 2019.
          • Video and judgments, Rutgers University, 2018.
          • Body cams may reduce judgments of intent, Northwestern University Police Department, 2017.

          WORK EXPERIENCE

          ETHICS AND EQUITY ADVISOR/ BOARD LIAISON ON ETHICS AND EQUITY, AXON ENTERPRISE, 2021-PRESENT

          • Provide research-backed recommendations to protect minority communities from harm for the largest law enforcement technology firm in the US.

          Director of Business Development, Sharon Partners, 2012-2014

          • Managed a boutique private-equity firm focused on leveraged buy-outs of multi-unit education businesses.
          • Raised $10.5 Million from investors.

          HIGH SCHOOL MATH TEACH AND SWIM COACH, MIDTOWN HIGH SCHOOL (NEE GRADY HIGH SCHOOL), 2009-2012

          • Developed a judgement-free instructional system that helped students achieve highest improvement in math scores in APS (2011)
          • Coached first swim team in school history to state championship meet (2010, 2011, 2012)

          Founder and Director of Marketing, TinyProof, LLC, 2007-2009

          • Started and sold a child safety products business.
          • Taught more than 5000 people how to correctly install their car seat.

          Project Manager, Wells Fargo, North America, 2005-2007

          • Managed a team of 4 developers and a $1 Million budget.
          • Launched the first text-message banking application in the US.